You have worked hard to plan an event. You have secured the venue, booked the speaker, created the agenda, hired an events coordinator, selected the menus, and created a registration website. Now what? You cannot just rely on the “build it and they will come” mentality. You want your event to be well-marketed and well-attended!
Anyone who has attended a special event knows that energy drives success in the event world. A feeling of excitement and inspiration prompts people to attend in the first place. A great way to foster this energy for event attenders (and potential event-goers) is to incorporate video into a well-rounded event marketing strategy.
After all, video is one of the most engaging ways you can market your next event, as it engages the eyes, ears, heart, and mind—and can get your message across in seconds. It is predicted that by 2019, videos will make up about 80% of consumer internet traffic globally (Source: Cisco Visual Networking Index).
While there are several ways to market your event, one of the most interesting (and cost effective) ways is with video. For example, one video can be used to market your event in several different ways—website, email, social media platforms, etc.
Videos enjoy a high engagement rate in social media. With current Facebook algorithms, videos also receive a higher display rate in individual newsfeeds. In addition, YouTube is currently the #2 search engine, following Google. Since YouTube is also owned by Google, videos that are posted on YouTube will show up in Google search results. Having video on your website can also help your site move up in the rankings for various search engines.
All that means—MORE VISIBILITY for your company and for your next event!
J&C Video recommends using short videos (less than two minutes) to convert prospects into event attendees. Show them what they would be missing if they do not come to your event, provide event details, and even show the excitement from previous similar events.
According to Forrester Research, one minute of video is worth 1.8 million words! Video is 600% more effective than print and direct mail combined, and 1200% times more likely to be shared than links and text combined.
Most importantly, including video to promote your next event adds personality and warmth to your message. Show people who you are by incorporating your own culture and personality into advertising your upcoming event through video.