You have worked hard to plan an event. You have secured the venue, booked the speaker, created the agenda, hired an events coordinator, selected the menus, and created a registration website. Now what? You cannot just rely on the “build it and they will come” mentality. You want your event to be well-marketed and well-attended!
Anyone who has attended a special event knows that energy drives success in the event world. A feeling of excitement and inspiration prompts people to attend in the first place. A great way to foster this energy for event attenders (and potential event-goers) is to incorporate video into a well-rounded event marketing strategy.
After all, video is one of the most engaging ways you can market your next event, as it engages the eyes, ears, heart, and mind—and can get your message across in seconds. It is predicted that by 2019, videos will make up about 80% of consumer internet traffic globally (Source: Cisco Visual Networking Index).
While there are several ways to market your event, one of the most interesting (and cost effective) ways is with video. For example, one video can be used to market your event in several different ways—website, email, social media platforms, etc.
Videos enjoy a high engagement rate in social media. With current Facebook algorithms, videos also receive a higher display rate in individual newsfeeds. In addition, YouTube is currently the #2 search engine, following Google. Since YouTube is also owned by Google, videos that are posted on YouTube will show up in Google search results. Having video on your website can also help your site move up in the rankings for various search engines.
All that means—MORE VISIBILITY for your company and for your next event!
J&C Video recommends using short videos (less than two minutes) to convert prospects into event attendees. Show them what they would be missing if they do not come to your event, provide event details, and even show the excitement from previous similar events.
According to Forrester Research, one minute of video is worth 1.8 million words! Video is 600% more effective than print and direct mail combined, and 1200% times more likely to be shared than links and text combined.
Most importantly, including video to promote your next event adds personality and warmth to your message. Show people who you are by incorporating your own culture and personality into advertising your upcoming event through video.
Finding a videographer that meets the needs and budget for your wedding takes some effort and research to uncover the choice that is best for you. You want your wedding to be special and you want something that will help you commemorate and remember that day—forever.
Often, brides-to-be look solely at the budget, and pay little attention to the character or responsiveness of the videographer. Budget, of course, often takes priority over many things. However, having a personal discussion with a professional may also open other solutions that fit within your budget, even when you originally did not think it was possible.
Following are five things to consider when investing in a video for your wedding.
Why should I have my wedding filmed in video?
Professional videographers are as agile and fluid as any photographer, and they have an ability to come away with elegant shots and flattering angles. Before selecting a videographer, look at their portfolio work to see how much more you can get in a professional wedding video, rather than asking a family member to video your wedding from one spot.
How much can I expect to spend on a videographer?
For most brides-to-be, this question likely carries the most weight. Prices generally have a lot to do with what is included in the packages that are offered, and the number of hours provided usually makes the biggest difference. Think carefully about how many hours you really need to be filmed. Typically, the more hours you take, the more money you will be spending.
It is also important to look at what is included in each package. Some brides make the mistake of thinking that the videographer will only provide a DVD with a highlights trailer. However, many companies have so much more to offer. For example, at J&C Video in Overland Park, Kansas, video packages can also include photography service, which turns video into still photograph shots. If you want more bang for your buck, ask the videographer about what other features they have besides the DVD and a highlights trailer.
What is the difference between videographers?
Videographers are in the business because they have talent to film. So, often, the decision about what their differences are or which one is best for your wedding comes down to a matter of taste—in style and in personality. Videographers have styles of their own. The best way to tell the difference is to watch their videos. However, if you do not want to take the time to watch several videos, then pay attention to how the videographer sells their services and how they correspond with you.
How can I be sure I am going to be happy with what I get?
If you do your research and watch portfolio work of your videographer, you can make an educated guess at how your video will turn out. If the videographer is receptive to your own ideas and wants to implement them, then you can be sure to be even happier with the final result. Do not be afraid to share an idea you come across with your videographer—even if the idea was done by someone else. Seeing fresh ideas will only help the videographer know what you want, and deliver the results you expect.
What is the point of having my wedding filmed when I already have a photographer?
Besides the obvious moving pictures, a wedding video also adds the element of audio to your wedding memories. With video, you will be able to hear the sounds of your wedding, including what you sounded like when you gave your vows, remembering the toast by your father, your mother, or other close relatives and friends, and even hearing your first dance song. As bride and groom, you will miss out on some moments of your wedding because you will be so busy with the other details of the wedding. Your memory will serve as your only source aside from pictures, but how will you remember movement and sounds except through video? Remember also, that some videographers, such as J&C Video, offer still photography in addition to capturing your wedding in video.
With video, you will get a unique view of your wedding, a view that no spectator can capture, a view that not even the bride and groom can see. Video can capture moments in real-time and preserve it for generations to come—so they can see and hear your approach to love and your commitment to each other!